Marketing Management & Public Relations


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course information

Course: Short Course

Mode: Distance

Study Period: up to 6 months 

SAQA ID: 23618

Course Code: ICBMMPR

course price

Price before bursary:


Price after bursary:



Payment Plan



per month

[over 10 months]

Registration fee:


Once off payment


Course Overview

This course is the fourth module of the Certificate, Office Administration, SAQA ID 23618. This office management distance learning course is ideal for students looking to achieve the skills required to work in an office environment and assist in becoming a Receptionist, Office Assistant, Office Administrator, Public Relations Officer or Marketing Manager.

  • The internal marketing environment
  • The external marketing environment
  • How to determine a marketing strategy
  • Understanding Product, Place, Price & Promotion in the marketing mix
  • The role of public relations and mass communication
  • How to formulate a strategic marketing plan

Study period: up to 6 months   

Study PLUS Course Material

Study material includes a Textbook, Study & Solutions Guide and for those students who require additional assistance in the form of video learning, a FREE USB DRIVE containing Videos and Solutions Playlists

ICB Assessment and Award

Using the ICB (Institute of Certified Bookkeepers) programme material, 30% of your final mark is calculated from the activities and evaluations you undertake during your Entrepreneurial distance learning course. Your Portfolio of Evidence (POE) is a folder you will receive once you have registered for your assessment, and it must include all tests and assignments you have completed for each module.

You will be required to do a written exam for each module, which accounts for 70% of your final mark and you will include that in your POE, which must be submitted to an ICB assessor. Assessment Centre are located throughout South Africa, so please visit to find an exam venue closest to you. Upon successful completion of your exam, ICB will certify you with a statement of competence showing the respective unit standards, which you have completed.

Important ICB Exam Information

You will need to register as a Student Member with the ICB, and enrol for the exam before prescribed closing dates with them. Please note ICB registration and assessment fees are not included in your course fees and must be paid directly to ICB. Please go to for current fees.

Entry Requirements

Students taking this course should have completed ICB Business Literacy before starting this course.


This course is accredited by ICB, a SAQA recognized professional body. Academy of York is accredited by FASSET SETA, SAIOSH, SABPP, PMSA, CompTIA, COMENSA and the Institute of Certified Bookkeepers (ICB) and is registered with the QCTO as a Private College.

What our past students said


“Thanks for the patience and bearing with me through a really tough time. Balancing work life, private and studying took a lot from me but I saw through reaching my goal.”

Rowen Smith


“My experience with the school was very amazing. Even though I was struggling with time management towards my studies, the fanatical student advisors gave me a chance and the supportI needed. I’m looking forward to study further. Thank you very much Academy of York.”

Tshiima Mashau